Hi, I'm Kat.
Writer, Editor, B2B MarketerÂ
15 Years of Experience
Writer, Editor, B2B MarketerÂ
15 Years of Experience
FreeWheel CES Art Gallery
Worked with a designer to create FreeWheel-focused artwork and plaques for a CES presence.
Comcast Advertising Homepage
Wrote a new homepage and several child pages for the relaunch of the Comcast Advertising brand.
Effectv: Mancini's Case Study
Crafted a narrative describing how Effectv's approach led to results for one business.
Effectv: Find Your Unique Audience
Wrote a complete ad campaign, including multiple spots, a headline, a website landing page, banner ads, and more.
Effectv: Women as Audiences and Consumers
Wrote a report that gives insights into how women make purchasing decisions and how advertisers can best reach them.
AudienceXpress: Have Our People Find Your People
Defined a new voice and wrote a full website for the launch of the AudienceXpress brand, including a headline, a video, and site copy.
Effectv: TV Ads 101
Ideated and wrote the TV Ads 101 video series and accompanying blog posts.
FreeWheel: Turn on the Future
Defined a new voice and wrote a full website for a FreeWheel brand refresh, including a video script and all site copy.
Effectv Media Kit
Wrote Effectv's most downloaded asset, a media kit to provide an introduction to the company.
Moody's: Risk Perspectives
Managed the creation of, edited, and ghostwrote for several issues of Moody's Analytics Risk Perspectives.
Kangaroo Brands boosts pita pocket production with Veronica cartoner
Wrote a technical case study for Bosch Rexroth about client Kangaroo Brands.
How to Comply with the Latest GHS Labeling Guidelines
Wrote a technical article for Peak-Ryzex on how to comply with updated chemical labeling requirements.
Solenis Launches New Antibiotic-Free Fermentation Aids
Wrote a press release announcing a new family of fermentation aids to help fuel ethanol producers improve efficiency.
Women and Mesothelioma
Wrote a web page about the unique challenges women face when diagnosed with mesothelioma.
Forbes: How to Save Money When You're Broke
Wrote a guest article giving simple advice on how to save money.
Business Insider: Three Ways Everyone Should Be Saving By Age 35
Wrote a guest article about saving money while you're young.
Washington Post: The Value of a College Degree vs. the Debt It Takes to Earn It
Wrote a guest article about whether a college degree is worth the cost.